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Paper title
Online Entrepreneurship and Psychology in Uncertainty of Some Selected Commodities

Paper author
Onwuka, Tochi Chukwudi

Author Email
[email protected]

Abstract
Sequel to the multiplicity of different kinds of online marketing (entrepreneurship) of many commodities sold in Onitsha in the recent time, resulting to some psychological uncertainties, this paper investigated the psychological uncertainties associated with such businesses using survey method. The study tested if there is significant difference in the psychological uncertainties of some selected commodities marketed online in some markets. In addition, it tested if the psychological uncertainties of those commodities are statistically significant. The result of the analyses showed that there is significant difference in the physiological uncertainties of online entrepreneurship. The study also revealed that only two selected commodities (drugs and plumbing) had their physiological uncertainties of online entrepreneurship statistically non-significant, while the rest are significant. Consequent upon the findings, the study recommended that buyers of such commodities, especially the retailers should be sure that they have proper knowledge of the persons of the sellers before committing much money into such businesses. Secondly, since the level of psychological uncertainties associated with such businesses are high, much money should not be committed into such online businesses at the early stage until proper relationship and knowledge of such people are established. Keywords: Online entrepreneurship, Psychology, Uncertainty.


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